South Africa's trusted source
for industrial minerals and fillers.
Supplying the paints, coatings, rubber, construction, and ceramics industries with quality minerals since 2007. Stock held in Cape Town, Durban, and Johannesburg.
18 Years of Proven, Reliable Mineral Supply.
Serina Trading is a South African distributor of industrial minerals, fillers, and extenders with a track record of reliable supply dating back to 2007. We work with established international and local principals to source high-quality materials — and maintain stock across Cape Town, Durban, and Johannesburg to keep your production moving.
Our focus is simple:Supporting Industries Across South Africa
Our minerals and fillers are used in a wide range of manufacturing processes, helping businesses improve product performance, consistency and cost efficiency.
Quality Products for Every Application
Explore our core range of industrial minerals, carefully sourced from trusted international and local partners to meet the demands of modern manufacturing.
Calcium Carbonate
- High Whiteness
- Cost Effective
- Fine Particle Sizes
High-purity ASCOM ground calcium carbonates for paint, paper, plastics and masterbatch, ranging from coarse calcite chips to ultrafine coated grades.
Kaolin
- High Brightness
- Excellent Dispersion
- Multi-Industry Use
Kaolin, or china clay, is a fine, bright hydrous aluminium silicate used in ceramics and as a filler in adhesives, rubber, paint and laundry soap bars.
White Pigment
- High Opacity
- Brilliant Whiteness
- Excellent Coverage
Engineered composites of titanium dioxide and calcium carbonate that deliver strong opacity while helping reduce TiO₂ use.
Talc
- Low Oil Absorption
- Improved Processing
- Excellent Finish
Also known as talcum powder, this magnesium silicate mineral is used in paint, plastics, cosmetics and many other day-to-day items.
Bentonite
- High Swelling
- Excellent Suspension
- Rheology Control
Bentonite and zeolite are aluminium silicate minerals that can occur together naturally, but each has distinct properties.
Zeolite
- High Absorption
- Ion Exchange
- Molecular Filtration
Zeolite has absorptive properties, particularly for ammonia. Hence it is used for odour removal, compost, animal feed and fertiliser.
Dolomite
- High Hardness
- Low Reactivity
- Excellent Stability
A carbonate mineral of calcium and magnesium. It is used as an inexpensive filler, amongst other things.
Silica
- High Purity
- Consistent Particle Size
- Industrial Grade
Used for hardness, scrub resistance and to give texture to textured paints.
Metakaolin
- Improves Strength
- Lower Carbon
High-reactivity pozzolan, improves strength, durability, and sulfate resistance in blended cement
Why Work With Us
We've spent 18 years getting the details right so you don't have to.
Established Since 2007
Over 18 years of experience supplying industrial minerals and fillers to South African manufacturers.
Nationwide Stock Holdings
Warehouses in Cape Town, Durban, and Johannesburg ensure fast, reliable delivery across South Africa.
Technical Support & Data Sheets
Our team provides technical guidance and full product data sheets to support your formulation needs.
Reliable Local Supply Chain
We work with proven international and local principals to ensure consistent product quality and supply security.
Built for the Way You Formulate
From decorative paints to technical ceramics - our minerals are trusted by formulators and procurement teams across South Africa's manufacturing sector.
Paints & Coatings
Mineral fillers and extenders support opacity, durability, surface finish and formulation efficiency across decorative paints and industrial coating systems.
Learn More
Plastics & Masterbatch
Mineral fillers and extenders that support processing, stiffness, dimensional stability and consistent surface finish across plastic formulations.
Learn More
Paper
High-brightness mineral fillers and coating materials that support opacity, smoothness, printability and consistent paper performance.
Learn More
Construction & Cement
Reliable mineral solutions for cementitious products, mortars, adhesives and other construction materials requiring consistency and durability.
Learn More
Agriculture
Mineral solutions for soil conditioning, fertiliser formulations, animal feed & granulation, supporting absorption, binding & consistent agricultural performance.
Learn More
Built on Trusted Partnerships
We work with established international and local producers to provide consistent product quality, dependable supply and the technical support our customers rely on.
From the Knowledge Hub
Stay informed with technical articles, product updates and industry insights designed to help you make better decisions and stay ahead of market developments.
